"The
Coca-Cola
Story" Coca-Cola
is
a
brand
that
has
stood
the
test
of
time.
Founded
in
1886
by
a
pharmacist
named
John
Pemberton,
Coca-Cola
has
become
one
of
the
most
recognizable
and
beloved
brands
in
the
world. The
secret
to
Coca-Cola's
success
is
its
ability
to
adapt
to
changing
times.
In
the
early
1900s,
Coca-Cola
introduced
its
iconic
contour
bottle,
which
helped
differentiate
it
from
other
soft
drinks
on
the
market.
In
the
1920s
and
30s,
Coca-Cola
be「学习更多 十二星座运势内容请关注 :星缘网,Www.ixinGyuaN.cC］】came
synonymous
with
the
American
way
of
life
through
its
advertising
campaigns
and
sponsorship
of
events
like
the
Olympics. But
Coca-Cola's
success
hasn't
been
without
its
challenges.
In
the
1980s,
the
company
faced
stiff
competition
from
PepsiCo,
which
introduced
its
"Pepsi
Challenge"
campaign
to
try
to
lure
Coca-Cola
drinkers
away.
This
prompted
Coca-Cola
to
launch
"New
Coke,"
a
reformulation
of
its
classic
formula
that
was
widely
panned
by
consumers.
However,
the
subsequent
reintroduction
of
the
original
formula
as
"Coca-Cola
Classic"
helped
the
brand
regain
its
footing
and
remain
a
dominant
force
in
the
soft
drinks
industry. Today,
Coca-Cola
continues
to
innovate
with
new
products
like
Coca-Cola
Zero
Sugar
and
Coca-Cola
Energy
while
expanding
its
presence
in
emerging
markets.
The
brand
has
also
taken
steps
to
address
consumer
concerns
about
health
by
introducing
smaller
portion
sizes
and
offering
more
low
and
no
calorie
options. Despite
its
ups
and
downs,
Coca-Cola
remains
a
brand
that
is
woven
into
the
fabric
of
our
culture.
From
its
iconic
logo
and
slogan
to
its
involvement
in
popular
culture,
Coca-Cola
is
a
beloved
part
of
our
global
community.